ONEPLUS WILL RELEASE ODM ORDERS THIS YEAR – TO ENTER THE LOW-END MARKET
OnePlus will release ODM (Original Design Manufacturing) orders in 2020, including 4G and 5G projects.The company will no longer focus on the high-end flagship market and has decided to enter the low-end market.
Presently, it already has suppliers for 4G projects. However, the company is still evaluating participants for 5G projects.
After the release of ODM by OnePlus, of course, there will be more brutal competition from the likes of Huawei and Xiaomi. In 2019, the two largest customers of ODM manufacturers are undoubtedly Huawei and Xiaomi.
ODM actually means “Original Design Manufacturing”. Some consider ODM as “private labeling”. Here, a vendor goes into the catalog of a factory and selects an already-existing product design. It makes a few tweaks and sells it under its own brand name. The adjustments are usually minor stuff like packaging or product bundles, colors, and branding. It could also make some adjustments to components or functionality.
We should know that ODM is quite different from OEM (Original Equipment Manufacturer). With OEMs, the suppliers manufacture products based on a client’s product design and specifications. All the R&D, as well as market research, is done by the client.