Elon Musk is planning to reverse a ban on political ads on Twitter. The political ads were banned in 2019 after it faced widespread criticism for allowing election misinformation to spread across its services.

Musk may expand the political advertising permit in the coming weeks. Twitter is also planning to reintroduce cause-based advertising to facilitate a public conversation around important topics. Cause-based ad permits are only relaxed in the US.

    

Elon Musk's Twitter reverses its 2019 ban on political ads

WHAT?

Elon Musk is planning to reverse a ban on political ads on Twitter. 

WHEN?

Musk may expand the political advertising permit in the coming weeks.

The political ads were banned in 2019 after it faced widespread criticism for allowing election misinformation to spread across its services.

MORE

Twitter is also planning to reintroduce cause-based advertising to facilitate a public conversation around important topics. Cause-based ad permits are only relaxed in the US.

Notably, then-CEO Jack Dorsey said in 2019 that political ads should be earned and not bought. He added that a political message earns reach when people decide to follow an account or retweet, and paying for reach removes that decision, forcing highly optimised and targeted political messages on people. "We believe this decision should not be compromised by money," Dorsey said in October 2019.